Brand Identity
Bearre Designs — Building Our Own Brand
A brand should do more than look polished. It should help people recognise a business, understand what it stands for and remember it afterwards. Bearre Designs’ own identity brings together a distinctive bear-shaped B, refined typography and a warm, confident colour palette designed to work consistently across websites, social media and print.
The Idea
A mark that is unmistakably its own
The identity begins with a distinctive B that also forms the outline of a bear. It gives Bearre Designs an ownable symbol without losing clarity or elegance. Fine charcoal lines create a refined, editorial feel, while restrained coral details add warmth and energy.
A Flexible Logo System
One logo cannot solve every problem
One logo cannot solve every design problem. The Bearre Designs system includes horizontal, stacked, reversed, monochrome, social and favicon versions, allowing the identity to remain recognisable from a full website header to the smallest browser tab.
Primary
Stacked
Reversed
Monochrome
Social
Colour Palette
Warm, confident, and never loud
Coral is the memorable accent — used for buttons, rules and small highlights — sitting on a calm base of ivory and charcoal, with soft blush and muted stone for gentler supporting moments.
Bearre Coral
#E6533F
Deep Charcoal
#202020
Warm Ivory
#F7F3EF
Soft Blush
#EAD8D2
Muted Stone
#C9C1B9
White
#FFFFFF
Black
#000000
Typography
Two typefaces, two clear jobs
Cormorant Garamond
Used for headings, short expressive statements and large editorial numbers — the voice of the brand.
Montserrat
Used for body copy, navigation, buttons and labels — clear and easy to read at every size.
Designed To Work Everywhere
Built for consistency, not just launch day
The system was developed for consistent use across websites, social media, presentations, printed material and launch campaigns. Every element has a clear role, making the brand easier to apply and harder to dilute as the business grows.
What This Demonstrates
The same care your project would get
- —A distinctive central idea
- —A versatile family of logo formats
- —A considered colour and typography system
- —Practical rules for consistent application
- —A brand prepared for digital, social and print use
Ready for a brand that feels unmistakably yours?
Whether you are starting something new or your existing identity no longer reflects your business, Bearre Designs can create a clear, memorable visual system built for the places your customers will see it.